Created by a busy brain, for busy brains ~ when.agency is a bespoke agency, specialising in branding, systems, operations, administration, and HR, created for businesses that know they’re meant for more—but are struggling with messy processes, mismatched tools, unhinged systems or a brand that no longer reflects the why of the business.

If your systems don’t talk to each other…

If everyone is working harder, not smarter…

If your brand feels disconnected from you or your ideal clients …

If every day feels like band-aids, never-ending to do lists and so much circling

back that you have started to spiral…

...its time to call when.agency

welcome to...

when.agency is here to bring clarity, cohesion, and calm to your business.

At when.agency, we use the 5 w’s to create a holistic, practical, tailored approach to building and streamlining a business that works—when and where you need it to. We align your brand with your operations, streamline the systems behind the scenes, and create structure that supports real growth, not continued chaos.

We specialise in helping you:

Build a brand that feels like “you,” attracts the right clients, and creates trust.
Streamline your systems so they actually work together —no more disjointed tools, outdated tech or double handling.
Simplify operations and admin so your business runs smoothly, consistently, and professionally.
Strengthen your team and potential new hires with HR and training that inspires them to continue their best work.
Implement clear processes that support you, your team, your clients, and protect your business.
Create a business that’s works for you, NOT the other way around.

We’re for business owners who love what they do, but don't love all the boring bits…

You bring the skill, passion, and talent ~ We bring the structure, alignment, and strategy that makes everything feel more you!

Whether you’re growing, scaling, rebranding, or just wanting to set your business up with a bit more structure—when.agency is the agency for you.

when. you know what you need...

we've got the package for you

Let’s be honest, no-one goes to trade school because they want to do admin. I’ve never once heard anyone at a laptop yell “packer up boys”. But at the end of the day, owning your own business in the trade and construction industry rarely allows for “tools down”.

It’s the off site stuff that is the hardest part. The stuff no-one teaches you on the job…

If the only running you do is chasing invoices...

that’s where when.agency comes in!

Admin, systems, operations, marketing ~ we have got you covered. Whether you’re a start up or an established business, we’ve got the tools you need.

Built for those business owners who run on chaos rather than clarity... focus and flow is designed to help implement sustainable systems and enable you to grow and thrive—without the overwhelm.
We meet clients where they’re at, judgment-free, simplify everything from processes to payments
We embrace out-of-the-box thinking and flexible workflows.
and create routines and tools that make consistency the new crazy...

We work with YOU to co-create solutions tailored to your way of working.

For business owners who know their brand could sparkle but currently feels a little dull... Perfect for start-ups, side-hustlers or businesses just wanting something fresh.
Branding Basics is a curated branding essentials package that represents your brand with confidence, creating a visual identity, brand voice, and messaging framework—so your business looks, sounds, and feels amazing.
If your logo, colours, and customer experience are all speaking different languages, it's time to get back to basics and find your 'YOU' again.
This package lays the groundwork for seamless branding across your website, socials, emails, packaging, signage, merchandise, proposals, and client communication.